Without social media marketing, your business risks losing 73% of customers*

Hi, I'm Iwona.

I’m a social media marketing strategist based in Switzerland. I come from a background in corporate communications and user experience design.

I know how overwhelming the digital world can feel. I’ve been there myself. Algorithms shift, trends come and go, and finding the time (and strategy) to keep up while running a business is nearly impossible.

And here’s the thing: social media management is about creating a system that attracts the right audience, builds trust, and drives action. Random posts don’t build businesses - intentional, strategic content does. It's not “just posting”.

My goal is simple: to help you stop worrying about your socials and start seeing them work for you. Consistently and with purpose.

I speak:
English (fluent), French (fluent), German (fluent), Polish (native), Spanish (advanced)

I work with businesses (especially in health and hospitality industries) helping them transform social media from a chore into a reliable growth channel.

The process

1.Understand & align

2.Strategy always first

3.Content that connects

Your content will feel on-brand, intentional, and designed to stop the scroll. Every post, reel, or story is a step toward your goals - not just noise on the feed. I combine storytelling, visuals, and proven engagement tactics to create a feed that looks good and drives action.

4.Trends & execution

Social media evolves fast. I make sure you’re always up to date with the algorithms and trends. You’ll get strategies that are relevant today and adaptable tomorrow.

I track performance continuously. We’ll learn what resonates, double down on what works, and refine what doesn’t, ensuring your investment delivers a good ROI.

5.Measure & improve

Here's how we'll work together to make winning socials for your business.

"Working with Iwona as a social media manager gave me space to run my business while she took care of our social media channels and with great success! Highly recommend her expertise and professionalism!"

Vega Chang, CEO & Founder of JadeArtisan

★★★★★

Packages

Here are my social media marketing management options. Prices start at 800CHF per month. If you'd like to discuss a custom package, let's chat!

Social Light

• Social media research & strategy

• 2 posts per week (carousels & reels)

• Writing captions

• Hashtag research

• Scripts (for you to shoot)

• Content creation (carousel posts)

• Video-editing (reels)

• Scheduling

BONUS: Optimize Your Profile Checklist

Social Takeover

• Social media research & strategy

• 3-4 posts per week (carousels & reels)

• 4 stories per week

• Writing captions

• Hashtag research

• Scripts (for you to shoot)

• Content creation (carousel posts)

• Video-editing (reels)

• Scheduling

BONUS: Optimize Your Profile Checklist

CEO of Content

• Social media research & strategy

• 7 posts per week (carousels & reels)

• 5 stories per week

• Writing captions

• Hashtag research

• Scripts (for you to shoot)

• Content creation (carousel posts)

• Video-editing (reels)

• Scheduling

BONUS: Optimize Your Profile Checklist

Ad-ons:

• video / photography service - I come and shoot your videos / photos for the month

• Facebook management

• Instagram engagement (basic DM replies are included)

Instagram

My Instagram account is helping business professionals, especially in the hospitality and health sector, to improve their social media marketing efforts. I share tips, best practices, lessons learned and latest trends.

Have a question or ready to chat?

Whether you’re curious about how I can help your brand grow or just exploring your options, I’d love to hear from you.